Threads is where public conversation happens in text - with photos, videos, links, and GIFs along for the ride. Sign in with Instagram and pick up right where your community already is.
Shipped our new feature today after 6 weeks of work. Text-first platforms are where real product conversations happen 🚀
Replying to @maya.codes - congrats! We quoted this in our newsletter roundup. This is exactly the kind of launch story our readers love.
Reading this from my Mastodon server - love that Threads speaks ActivityPub now. One conversation, many platforms.
via the fediverseBuilt for sharing what's on your mind - and finding the people who care about the same things.
Lead with words. Share short text updates, then add images, videos, GIFs, and links when they help tell the story. Threads keeps the focus on what you have to say.
Sign in with your Instagram account and optionally bring your profile, followers, and following with you. Your community, one tap away.
Reply to posts, quote them with your own take, or repost them to your followers. Every thread is an open invitation.
Threads is gradually adopting the open ActivityPub protocol, so your posts can reach people on compatible platforms across the open social web.
Discover trending topics, follow your interests with custom feeds, and search for the people and posts that matter to you.
Seven steps, no experience required. If you have an Instagram account you're already halfway there.
Download the app from the App Store (iOS) or Google Play (Android), or just open threads.com in any browser - the full experience works on the web too.
The fast path: tap "Continue with Instagram" and pick the account you're signed into (or choose "Use different account" to enter other login details). No Instagram? You can create a Threads profile without one.
Import your Instagram photo, bio, and link with one tap - or write them fresh. Then choose whether your profile is public (anyone can see and reply) or private (approved followers only).
Follow the same accounts you follow on Instagram in one tap, or start fresh - search for people, browse suggestions, and dip into topic tags that match your interests.
Tap the compose button and say something - up to 500 characters, plus photos, videos, GIFs, links, or a poll. Add one topic tag to join a bigger conversation. Longer thought? Attach extended text or chain posts into a thread.
This is where Threads comes alive. Reply to posts you have thoughts on, quote them to add your take, and repost the ones worth sharing - replies do more for your reach than anything else.
Swipe between For You (recommendations) and Following (just your people), pin custom feeds for topics you care about, and use search to find posts, people, and trending conversations.
Threads passed 400 million monthly users, overtook X in daily mobile users, and opened ads to every advertiser worldwide in January 2026 - while organic reach is still wide open.
Since January 2026, ads appear for all Threads users worldwide. Campaigns run through Meta Ads Manager alongside Facebook, Instagram, and WhatsApp - with Advantage+ automatic placement, Custom and Lookalike Audiences, and image, video, carousel, and 4:5 formats supported.
The feed rewards conversational engagement: replies count for more than likes, and personality-driven posts outperform polished promo copy. Marketers compare it to early Instagram.
Topic tags - Threads' take on hashtags - plus clear, keyword-rich posts help your content surface in search and explore feeds. Treat every post like a mini searchable document.
Brands like Netflix and Wendy's win on Threads with witty, human commentary - teasing releases, joining trends, and replying to fans instead of broadcasting at them.
Built-in insights track views, likes, replies, and reposts, and third-party verification now extends to the Threads feed through Meta Business Partners.
Meta pilots Threads ads with select advertisers in the US and Japan.
All eligible advertisers worldwide can buy Threads placements, delivered in 30+ markets.
Ads expand to every user in every market, phased in gradually over the following months.
Setup tip: to run Threads ads or manage permissions in Meta Business Suite, your Threads and Instagram usernames must match.
Threads plugs straight into the Meta business ecosystem - one login, shared audiences, unified tools, and a growing set of features built for teams.
From zero to a fully connected business account.
Switch your Instagram to a Business or Creator account and link it to a Facebook Page you manage.
Log in with that Instagram account - your username, profile, and followers carry over instantly.
See Threads performance alongside Facebook and Instagram, and cross-post from the Instagram composer.
Business plans start at $14.99/month for the blue badge, impersonation monitoring, and a boost in search and recommendations.
Meta Business Suite brings Threads insights - views, likes, replies, reposts - into the same view as your Facebook and Instagram metrics.
The blue badge separates your official profile from impersonators and fan pages, with Meta proactively removing fake accounts.
Monitor what customers say about your brand, reply in real time, and turn public threads into a social listening channel.
Meta's Business Agent tools can help answer customer questions, recommend products, book appointments, and qualify leads.
2026 API updates bring ghost posts, cross-sharing to Instagram Stories, GIFs, spoiler tags, reply approvals, and real-time webhooks to third-party tools - so scheduling, discovery, and moderation fit into the workflow your team already uses.
Schedule in bulk, publish through the official API, and let webhooks do the follow-up - while you spend your time in the conversations that actually grow accounts.
Threads has basic single-post scheduling built in, and tools like Buffer, Hootsuite, Later, Typefully, and Metricool add queues, calendars, and bulk uploads on top of the official API - posts go live automatically, no phone required.
Real-time publish and delete webhooks let your stack respond the moment something happens - feed analytics, trigger follow-up posts, or route replies for approval before they go out.
Connect Threads to platforms like n8n and Make.com to build multi-step flows without writing code - cross-post from Instagram or X, publish from an RSS feed, or sync content across ten platforms at once.
Track performance in the app, roll it up in Meta Business Suite, or pull it into your own dashboards through the API and tools like Sprout Social and Metricool.
MONTHLY ACTIVE USERS, MILLIONS
AVERAGE POST ENGAGEMENT, 2026
Threads posts earn roughly 74% more engagement than comparable posts on X - replies and conversation carry the most weight.
THREADS +127.8% · X −15.2%
From the free built-in scheduler to full agency suites - pick a management tool that matches how you work, all powered by the official Threads API.
Drafting three posts for launch week - scheduled, cross-posted, and tracked from one place
| Tool | Best for | Standout on Threads | Entry |
|---|---|---|---|
| Threads (built-in) | Solo creators starting out | Native single-post scheduling and in-app insights - no setup at all | FREE |
| Buffer | Small teams & creators | Simple queues with an AI assistant on the free plan (up to 3 channels) | FREE TIER |
| Metricool | Data-driven marketers | Threads analytics and reporting alongside every other channel | FREE TIER |
| RecurPost | Agencies & evergreen content | Content recycling, visual calendar, and client approval workflows | PAID |
| Typefully / Hypefury | Text-first writers | Distraction-free composers built for threads and long-form text | PAID |
| Hootsuite / Sprout Social | Larger organizations | Deep integration with the 2026 API - reply approvals, webhooks, cross-channel reports | PAID |
Whichever tool you choose, look for one built on the official Threads API - no headless browsers or workarounds that put your account at risk.
Threads creator partnerships in 2026 are priced like Instagram's were in 2017 - conversational, authentic, and dramatically cheaper. The brands moving now lock in relationships before the market matures.
Been testing @yourbrand for three weeks now and my honest take: the setup really is 4 minutes. Ask me anything about it in the replies - genuinely curious what you'd want it to do 👇
Search your category's keywords and topic tags to see who already leads the conversation - and check your mentions first: people organically praising you are your cheapest, most credible partners.
Threads-native creators are conversational and unpolished by design. Give them a message and creative freedom, not a script - posts that invite replies outperform ad-copy every time. Think programs, not one-off posts.
Track with UTM links, promo codes, and follower lift alongside built-in analytics - and always label paid partnerships clearly. On a trust-driven platform, disclosure is a feature, not a formality.
Threads is where opinions form in public. Track mentions, keywords, and topic tags in real time - and join the conversation before it moves on without you.
@coffee.notes - just switched to @yourbrand and honestly wish I'd done it sooner ☕
POS@dev.diaries - anyone compared @yourbrand vs the competitor? Thinking of migrating our team
NEU@sam.builds - #yourproduct onboarding took me 4 minutes flat. New benchmark 🏆
POS@retail.rachel - hitting a sync error since this morning, is @yourbrand aware? 🥲
NEG@growth.gabi - quoting @yourbrand's launch thread in tomorrow's newsletter, great case study
POS@ops.oliver - does #yourproduct integrate with our CRM? Asking for a team of 40
NEU@coffee.notes - just switched to @yourbrand and honestly wish I'd done it sooner ☕
POS@dev.diaries - anyone compared @yourbrand vs the competitor? Thinking of migrating our team
NEU@sam.builds - #yourproduct onboarding took me 4 minutes flat. New benchmark 🏆
POS@retail.rachel - hitting a sync error since this morning, is @yourbrand aware? 🥲
NEG@growth.gabi - quoting @yourbrand's launch thread in tomorrow's newsletter, great case study
POS@ops.oliver - does #yourproduct integrate with our CRM? Asking for a team of 40
NEUBrand and product mentions, competitor names, your category's keywords, and the topic tags your customers hang out in. Praise becomes testimonials; complaints become saves; questions become sales.
The Keyword Search API queries public posts by keyword or topic tag (500 searches per rolling week), and the mentions endpoint surfaces every public post that tags your profile - then lets you reply, quote, or repost right from your tools.
Hootsuite's Talkwalker-powered listening spans 30+ networks including Threads, and Sprout Social rolls conversations into cases and CRM records - so a spike in chatter never catches your team off guard.
Listening tells you what's being said; monitoring makes sure nothing slips past. Alert rules, spike detection, competitor share of voice, and response-time targets - running 24/7 so your team doesn't have to.
Mention volume normal - 34/hr, in line with the weekly baseline.
nowKeyword spike: "sync error" mentions up 4× in 30 minutes - support notified.
12mNegative sentiment threshold hit - crisis playbook opened, replies paused for review.
9mSet thresholds, not vibes: mention-volume spikes, negative-sentiment jumps, and named keywords each trigger their own alert - routed to the right channel at the right urgency.
Track rival brand names and product keywords through the same keyword search - share of voice, launch reactions, and unhappy customers openly shopping for an alternative.
When a spike turns sour, monitoring buys you the minutes that matter: pause scheduled posts, route replies through approval, respond from one aligned playbook - then report on how fast you recovered.
Threads has no built-in CRM - and doesn't need one. Unified inboxes, webhooks, and no-code connectors pipe replies and mentions straight into Salesforce, HubSpot, and whatever your sales team already lives in.
Replying to @yourbrand - this looks exactly like what our team needs. Do you have pricing for ~50 seats?
Suites like Sprout Social, Hootsuite, and Agorapulse pull Threads replies and mentions into one inbox - then link each conversation to a Salesforce or HubSpot contact, or create one on the spot for your sales team.
Zapier, Make.com, and n8n connect the Threads API to thousands of apps: a keyword-search hit or a mention fires a workflow that creates the contact, logs the post, and pings your team's channel.
Real-time publish and reply webhooks mean CRM records update the moment a conversation moves - no nightly imports, no copy-paste, no lead going cold in a forgotten inbox.
Tag your Threads links with UTMs and match ad campaigns to CRM outcomes - so you can finally answer which conversations, posts, and promotions actually became revenue.
Route by intent: complaints escalate to support cases, pricing questions become deals, praise gets flagged for testimonials. AI classifiers in modern inboxes sort Threads conversations automatically - your team just picks up the thread where it matters.
From AI writing assistants to full agents running publishing pipelines over the API, Threads has become one of the most automatable platforms - as long as the conversation stays human.
Generate post ideas, hooks, and variations with assistants like Claude or ChatGPT - free tiers included - then edit into your own voice before publishing.
Best-time-to-post recommendations powered by your audience data, so drafts land in the windows your followers actually scroll.
Tools now expose posting, scheduling, and analytics to custom AI agents through the Model Context Protocol - an agent can run your whole content calendar over the official API.
Beyond raw metrics: AI analysis of why each post performed and what to try next, plus AI-suggested replies you review before sending.
Automate the mechanical, keep the conversational human. AI-drafted posts with your edits grow accounts; unreviewed bot replies get buried by the algorithm.
Chain it all together in n8n or Make.com: AI drafts from an RSS feed or product update → human approval step → scheduled publish via the API → webhook fires → analytics logged automatically.
Meta's AI Business Agent tools help brands answer customer questions, recommend products, book appointments, and qualify leads across its platforms - Threads conversations included in the funnel.
Build on the official API with its published rate limits - 250 posts and 1,000 replies per day is plenty for any sane strategy. Unofficial scrapers and headless browsers risk your account.
Polls, spoiler tags, ghost posts, drafts, edits, and insights - Threads keeps shipping tools for creators. Try a few of them in the live demo below.
Followers on Threads aren't a vanity number - they're the people whose replies power your reach. Start with the network you already have, then earn the rest.
A bio that says what you're about - one clear line on who the account is for, plus a link worth clicking.
A recognizable voice - opinionated, human, consistent. People follow personalities, not press releases.
Proof in the profile - your best conversation pinned to the top so new visitors instantly see what they'd get.
Showing up in replies - thoughtful replies on bigger accounts put you in front of audiences you don't have yet.
A reason to stay - a steady cadence, so following you visibly pays off in their feed every day.
Sign in with Instagram and optionally import your profile and follow the same accounts - new Threads accounts can begin with an audience from day one instead of from zero.
Insights show your follower count over time plus audience demographics like age, gender, and location - so you can post when and what your actual audience wants.
Purchased or bot followers don't reply - and on a platform where replies drive reach, a dead audience actively buries your posts. Slow and real beats fast and fake.
The algorithm rewards conversation, not broadcasting. Growth here is a loop - every post exists to start replies, and every reply feeds your reach.
Two to four posts a day, spaced through peak windows - weekday mornings and lunch hours perform best. Consistency beats volume; give each post room to breathe.
Industry insights, behind-the-scenes, education, questions that invite opinions, and social proof - a mix that keeps followers engaged and attracts new ones.
Clear, keyword-rich posts plus topic tags surface in search and explore feeds. Treat every post like a mini searchable document.
Replies are the strongest signal in the feed. Jumping into other people's conversations grows accounts faster than another broadcast ever will.
Cross-promote from Instagram and share Threads posts to Stories - your existing followers are the cheapest first thousand you'll ever get.
The Meta Threads API - part of the Graph API family - is free to use, secured with OAuth 2.0, and split into focused capabilities you can mix and match.
The two-step flow: create a media container, then publish it. Supports text, images, video, carousels, GIFs, and ghost posts - with default limits of 250 posts and 1,000 replies per profile in a rolling 24 hours.
POST /v1.0/{user_id}/threads → /threads_publishPer-post metrics - views, likes, replies, reposts, quotes, and shares - plus account-level follower counts and demographics, ready to feed dashboards and reports.
GET /{media_id}/insights?metric=views,likes…Query public posts by keyword, topic tag (search_mode=TAG), or media type, then reply, quote, or repost the results. Rate-limited to 500 queries per rolling 7 days.
GET /keyword_search?q=…&search_mode=TAGThe business-facing layer: read and manage replies, approve them before they go live, track public mentions, embed posts with oEmbed, and react to real-time publish/delete webhooks.
threads_manage_replies · threads_manage_mentionsWhere the two platforms meet: accounts authenticate through their Instagram identity, usernames stay in sync, and the 2026 cross-share parameters push Threads posts straight to Instagram Stories.
crossreshare_to_ig=trueThe umbrella for it all: part of the Meta Graph API, free with published rate limits, secured by OAuth 2.0, and gated by granular scopes - from threads_basic to threads_share_to_instagram.
GET /threads_publishing_limit → live quotaEligible apps can publish content, manage posts, and access account information - so you can automate publishing and plug Threads into your social media workflows.
// Publish a post with the Threads API const res = await fetch( "https://graph.threads.net/v1.0/me/threads", { method: "POST", body: JSON.stringify({ media_type: "TEXT", text: "Hello from my app 👋" }) } ); const { id } = await res.json(); // → post created ✓
The questions people actually search - from API authentication to picking a scheduler. Filter to find yours.
GET /threads_publishing_limit.threads_basic, threads_content_publish, threads_manage_insights, and so on), send the user through the authorization flow, then exchange your short-lived token for a long-lived access token. Store tokens in environment variables - never in code.graph.threads.net. It's tied to Instagram identity: accounts authenticate through Instagram, usernames stay in sync, and the threads_share_to_instagram scope enables cross-sharing posts to Instagram Stories.POST graph.threads.net/v1.0/{user_id}/threads
?media_type=TEXT&text=Hello+Threads&access_token=...
→ returns creation_id
POST graph.threads.net/v1.0/{user_id}/threads_publish
?creation_id={creation_id}&access_token=...import requests
BASE = "https://graph.threads.net/v1.0"
c = requests.post(f"{BASE}/{USER_ID}/threads", params={
"media_type": "TEXT", "text": "Hello from Python 🐍",
"access_token": TOKEN}).json()
requests.post(f"{BASE}/{USER_ID}/threads_publish", params={
"creation_id": c["id"], "access_token": TOKEN})const BASE = "https://graph.threads.net/v1.0";
const c = await fetch(`${BASE}/${USER_ID}/threads?media_type=TEXT` +
`&text=${encodeURIComponent("Hello from Node 👋")}` +
`&access_token=${TOKEN}`, { method: "POST" }).then(r => r.json());
await fetch(`${BASE}/${USER_ID}/threads_publish` +
`?creation_id=${c.id}&access_token=${TOKEN}`, { method: "POST" });The same code runs in browser JavaScript, but keep tokens server-side in production.$base = "https://graph.threads.net/v1.0";
$c = json_decode(file_get_contents("$base/$userId/threads?" .
http_build_query(["media_type"=>"TEXT","text"=>"Hello from PHP 🐘",
"access_token"=>$token], "", "&"), false,
stream_context_create(["http"=>["method"=>"POST"]])));
file_get_contents("$base/$userId/threads_publish?creation_id=$c->id" .
"&access_token=$token", false,
stream_context_create(["http"=>["method"=>"POST"]]));For real projects use cURL or Guzzle with error handling.GET /keyword_search?q=…, with search_mode=TAG for topic tags and a media_type filter for text, image, or video results. It requires the threads_keyword_search permission with advanced access, is limited to 500 queries per rolling 7 days, and you can reply to, quote, or repost the results.threads_manage_insights scope.No questions match that filter - try a broader term.
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