Threads can send real visitors to your website, shop or newsletter if you give people a reason to click and track where they come from. This guide covers where to put links, post formats that earn clicks, a link builder that tags every link for you, and a forecast of what your traffic could look like.
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Usually shows a preview card. Say why the link is worth tapping.
Post the value, then add the link as your first reply. Test it against link-in-post.
Images and videos can't hold a link - point people to your bio when it fits.
Meta hasn't published how links affect reach. Test both approaches - link in the post vs link in a reply - and compare views and clicks in Insights.
The post has to be worth reading on its own. The link is the "want more?" - never the whole point.
[Quick useful tip]. I wrote up the full guide with [number] more → [link]
We tried [thing] for 30 days. Biggest surprise: [result]. Full breakdown: [link]
Made a free [checklist or template] for [audience]. Grab it here: [link]
[Product] is live. [One reason it's different]. Shop it: [link]
This week's newsletter: [topic]. The short version: [one line]. Read the rest: [link]
Lots of you asked [question]. Short answer: [answer]. Long answer: [link]
Enter your page and a campaign name. You'll get a tagged link for each place you share on Threads, so your analytics shows exactly which one sent each visit.
Source is always threads so all Threads traffic groups together. Need a single custom link? Use the UTM builder on the business page.
A rough monthly estimate. Use your own Insights numbers for the most realistic answer.
Use the link builder above so each link carries utm_source=threads.
In Google Analytics 4: Reports → Acquisition → Traffic acquisition. Set the dimension to Session source / medium and look for threads.
Check link clicks in Threads Insights against sessions in analytics - some taps won't load fully.
Mark sign-ups and purchases as key events so you see results, not just visits.
Offer codes catch buyers who saw you on Threads but arrived later another way.
Use utm_content (bio, post, reply) to see which places send the best visitors.