01💬 Conversation starters
Ask for a recommendation
What's the one [thing] you'd recommend to someone just getting into coffee?
Example: What's the one app you'd recommend to someone just getting into budgeting?
TextCreators & businesses
Never stare at an empty composer again. Here are 50 Threads post ideas in five categories, each with a fill-in template and an example. Type your topic once and every template updates, then copy the one you like straight into Threads.
What's the one tool you'd recommend to a beginner?
12 repliesMyth: darker roast = more caffeine. Fact: …
8 repostsThe studio at 8am, before the day starts ☕
214 likesHot take: you don't need a logo to start.
31 quotesType what you post about, then tap the button. The idea follows the filters you set in the list below.
Your topic fills in every template on this page.
What's the one [thing] you'd recommend to someone just getting into coffee?
Example: What's the one app you'd recommend to someone just getting into budgeting?
[option A] or [option B]? Tell me why.
Example: Morning workouts or evening workouts? Tell me why.
Finish this sentence: the best part of coffee is…
Example: Finish this sentence: the best part of gardening is…
Tell me your unpopular opinion about coffee. I'll go first: [your opinion].
Example: Tell me your unpopular opinion about coffee. I'll go first: oat milk is overrated.
Help us choose our next [product or flavour]: [A], [B] or [C]?
Example: Help us choose our next candle scent: fig, cedar or sea salt?
Rate this [setup or creation] out of 10. Be honest.
Example: Rate this desk setup out of 10. Be honest.
What would you tell yourself on day one of coffee?
Example: What would you tell yourself on day one of running?
What's the hardest part of coffee for you right now? I'll answer as many as I can.
Example: What's the hardest part of meal prep for you right now? I'll answer as many as I can.
Weekend plans? Ours: [your plan]. Yours?
Example: Weekend plans? Ours: testing three new pastry recipes. Yours?
Caption this 👇
Example: Caption this 👇 (with a photo of the shop cat asleep on the till)
coffee tip: [one useful tip]. That's it. That's the post.
Example: Houseplant tip: water less in winter. That's it. That's the post.
Stop [common mistake]. Do [better approach] instead.
Example: Stop washing cast iron with soap and soaking it. Rinse, dry on the heat, then oil it.
How to [get a result] in 3 steps: 1. … 2. … 3. …
Example: How to cold brew at home in 3 steps: 1. Coarse grind 2. 12 hours in the fridge 3. Strain and dilute.
Myth: [myth about topic]. Fact: [the truth].
Example: Myth: darker roast means more caffeine. Fact: it's about the same by weight.
The [number] tools I use for coffee, and what each one costs.
Example: The 4 tools I use for podcast editing, and what each one costs.
[term], explained in one sentence:
Example: Compound interest, explained in one sentence:
Before you buy [product type], check these 3 things:
Example: Before you buy running shoes, check these 3 things:
[time period] of coffee taught me this:
Example: Five years of freelancing taught me this:
Save this coffee cheat sheet for later.
Example: Save this knife cuts cheat sheet for later.
We get asked "[question]" every week. Here's the answer:
Example: We get asked "Is your packaging recyclable?" every week. Here's the answer:
What a normal [day or shift] looks like in coffee.
Example: What a normal Saturday looks like in a flower shop.
Working on something new. Here's a sneak peek 👀
Example: Working on something new. Here's a sneak peek 👀 (blurred product photo)
Meet [name], who [what they do]. Ask them anything 👇
Example: Meet Priya, who roasts every batch we sell. Ask her anything 👇
How our [product] gets made, start to finish.
Example: How our sourdough gets made, start to finish.
[your workspace] at 8am, before the day starts.
Example: The studio at 8am, before the day starts.
We hit [milestone]. Here's what it actually took:
Example: We hit 1,000 orders. Here's what it actually took:
Something that didn't work: [what you tried]. What I learned:
Example: Something that didn't work: a 50% off sale. What I learned:
Why I started [project or business]:
Example: Why I started a weekly newsletter about local food:
[year]: [then]. Today: [now].
Example: 2021: one stall at the market. Today: three shops and a website.
3 small wins this week: 1. … 2. … 3. …
Example: 3 small wins this week: 1. First repeat customer from Threads 2. New supplier 3. Inbox zero.
Hot take: [your opinion about topic].
Example: Hot take: most people don't need a 10-step skincare routine.
Overrated: [thing]. Underrated: [thing].
Example: Overrated: expensive gym gear. Underrated: a good pair of trainers and a plan.
My prediction for coffee in [year]:
Example: My prediction for small online shops in 2027:
[news in your field]. Here's what it means for [audience]:
Example: The new delivery rules start next month. Here's what it means for small sellers:
Agree or disagree: [statement about topic].
Example: Agree or disagree: you don't need a logo to start a business.
If I started coffee today, I'd…
Example: If I started photography today, I'd buy a used camera and spend the rest on one good lens.
Everyone's trying [trend]. Here's why I'm not.
Example: Everyone's trying AI headshots. Here's why I'm not.
[number] things I'd never do as a [role]:
Example: 3 things I'd never do as a wedding photographer:
[X] vs [Y] for [use]: which wins?
Example: Notion vs Google Docs for planning content: which wins?
Quote a post in your niche and add your own lesson, example or disagreement.
Example: Quote a post about pricing: "Agree - and here's the mistake I made when I raised mine…"
Shoutout to [customer] who [result] 🙌
Example: Shoutout to @sam who finished their first 10K in our shoes 🙌
This is the [product] people ask about most. Here's why:
Example: This is the tote bag people ask about most. Here's why:
[number] days until [launch]. Here's a first look.
Example: 3 days until the autumn menu. Here's a first look.
Threads-only: use code [CODE] for [offer] until [date].
Example: Threads-only: use code THREADS10 for 10% off until Sunday.
Share a real customer review (with permission) and say what it means to you.
Example: "Best fit I've ever had" - this one made our week. Thank you, Jo.
How [client] went from [before] to [after]:
Example: How a local bakery went from 0 to 40 online orders a week:
I wrote about coffee this week. The short version:
Example: I wrote about pricing your first product this week. The short version:
Join us on [date] at [place] for [event].
Example: Join us on Saturday at the shop for a free latte art class.
What's one thing we should improve about [product]?
Example: What's one thing we should improve about our app?
[number] followers! Thank you. Here's [something for them].
Example: 5,000 followers! Thank you. Here's our free recipe ebook.
No ideas match. Try another category or clear the search.
Examples are illustrative. Only share customer posts, reviews or results with their permission. Want video instead? See Threads video ideas.
Rotate categories so your feed teaches, starts conversations and sells - without feeling like an ad.
One-line tip
This or that
A normal day
Hot take
Weekend check-in
Product spotlight / offer
Small wins this week
Get a plan sized to your goal and time with the weekly plan builder, then map it out in the content calendar.
Put the most interesting line first - it's all most people see before deciding to stop.
Up to 500 characters, but one to three lines often works best.
Each post can carry one tag. Pick the conversation you want to join.
Make replying effortless: "Which would you pick?" beats "Thoughts?".
Answer comments in the first hour, and turn great replies into new posts.
Post your best ideas again in a new format a few weeks later.