Analytics ·

Threads Analytics: Understand Views and Interactions

Threads Insights is free and tells you a lot, if you know how to read it. Learn where to find it, what each number means, and which ratios matter. Then run your own numbers through the health check to see exactly what to fix next.

Start posting - it's free Run a health check Tour Threads Insights
$0Insights is free in the app and on threads.com
7–90 daysdate ranges: 7, 14, 30 or 90 days
5 sourceswhere views come from: feed, profile, search, Instagram, Facebook
100+followers needed to see audience demographics
Open Insights

Where to find Threads Insights

📱In the app

Go to your profile and tap the Insights icon. Choose 7, 14, 30 or 90 days at the top.

💻On threads.com

Open your profile on the web and select Insights - the same numbers on a bigger screen.

📝For one post

Open one of your posts and tap its views or activity to see that post's numbers.

🗓️Pick a fair range

Compare equal periods, like this 30 days vs the previous 30, not this week vs last month.

Numbers missing or stuck at zero? See Insights not showing.

Insights tour

What each part of Threads Insights tells you

Pick a section to see what it measures, how to read it, and the question it answers.

Health check

Threads Insights health check

Enter your numbers for the last 30 days (and the 30 days before, if you have them). You'll get your key ratios and the top things to fix. Nothing leaves your browser.

Compare with the previous 30 days (optional)

Top things to work on

    Ranges are rough rules of thumb. The best benchmark is your own last month.

    Key ratios

    The 5 ratios that explain your Threads numbers

    Totals go up and down with how much you post. Ratios tell you whether your posts are getting better.

    📈Engagement rateInteractions ÷ views × 100Example: 720 ÷ 24,000 = 3%

    How compelling each post is.

    💬Reply shareReplies ÷ interactions × 100Example: 130 ÷ 720 = 18%

    How much conversation you start.

    ➕Follow rateNew followers ÷ views × 1,000Example: 60 ÷ 24,000 × 1,000 = 2.5

    Follows per 1,000 views - how well views turn into audience.

    📝Views per postViews ÷ postsExample: 24,000 ÷ 12 = 2,000

    Reach per post, independent of how often you post.

    🔗Click-through rateLink clicks ÷ views × 100Example: 90 ÷ 24,000 = 0.38%

    How well Threads drives traffic.

    Analytics guides

    Go deeper on Threads analytics

    ⚖️Views vs interactions

    What each number tells you, and which to trust.

    Read →    🗒️Weekly report template

    A 10-minute routine to track progress.

    Read →    🛠️Insights not showing

    Fix missing or zero numbers.

    Read →    🧰Analytics tools compared

    When you need more than Insights.

    Read →    🔗Website traffic

    Turn views into visits and sales.

    Read →
    FAQ

    Threads analytics FAQ

    How do I see analytics on Threads?
    Go to your profile and tap the Insights icon, in the app or on threads.com. You'll see views, interactions, followers, audience details and link clicks for the last 7, 14, 30 or 90 days. Open any of your posts to see its individual numbers.
    What counts as a view on Threads?
    A view is counted each time your post is shown or played. One person can see a post more than once, so views are not the same as unique people.
    What are interactions on Threads?
    Interactions are likes, replies, reposts and quotes on your posts. Replies are usually the most valuable because they start conversations.
    What is a good engagement rate on Threads?
    There's no official benchmark. As a rough guide, 1.5–4% of views turning into interactions is solid, and above 4% is strong - but the best comparison is your own average over previous months.
    Why can't I see my follower demographics?
    Audience details such as country, city, age and gender appear once you have at least 100 followers.
    How far back does Threads Insights go?
    Insights shows the last 7, 14, 30 or 90 days. To keep longer history, note your numbers weekly in a spreadsheet or use the Threads API or an analytics tool.