Your profile is what turns a curious visitor into a follower. Learn how to change your photo, name, bio, links and interests, what syncs with Instagram and what doesn't, then design yours in the live builder and check its score before you edit the real thing.
Ceramicist sharing studio tips & firing fails 🏺 New mugs every Friday ↓
Try out your photo, name, bio, links and interests here and see a live preview with a score. Nothing is uploaded or saved to Threads - copy what you like into Edit profile.
Need bio inspiration? Browse Threads bio examples.
In the app: go to your profile and tap Edit profile. On threads.com: open your profile and click Edit profile. Menu names can vary slightly by version.
Edit profile → tap your photo → choose a new picture, or import the one from Instagram.
💡 Use a clear face or logo that still works when tiny.Usually comes from your Instagram name. Some accounts can now set a Threads-only display name, with limited changes (for example, twice in 14 days).
💡 Use the name people would search for.Change it in Instagram: Profile → Edit profile → Username. Threads updates to match.
💡 Old usernames can be held for a while, so pick carefully.Edit profile → Bio. Up to 150 characters, separate from your Instagram bio.
💡 Say what you post about and why someone should follow.Edit profile → Links → Add link. Add up to 5.
💡 Put your most important link first.Edit profile → Interests. Add up to 10 topics.
💡 Match them to the topics you actually post about.Edit profile → Private profile, or Settings → Privacy.
💡 Private limits who can find and follow you.On your post, tap ••• → Pin to profile.
💡 Pin an intro post or your best-performing post.| Profile part | Linked to Instagram? | Where to change it |
|---|---|---|
| Username | Usually yes | In Instagram (Edit profile → Username) |
| Name | Usually - a Threads-only name is rolling out | Instagram, or Threads where offered |
| Profile photo | Can be different | Threads Edit profile, or import from Instagram |
| Bio | No - separate | Threads Edit profile |
| Links | No - separate | Threads Edit profile |
| Interests | No - Threads only | Threads Edit profile |
| Private profile | Separate setting | Threads Edit profile or privacy settings |
| Password and login | Yes | Instagram or Accounts Center |
| Verified badge | Comes with Meta Verified | Your Meta Verified subscription |
Meta has been testing more ways to make Threads profiles independent from Instagram, such as a Threads-only display name. If you see an option in Edit profile that isn't described here, it's likely a newer rollout.
Use the name people search for, and mention your topic in your bio.
Tell visitors what they'll get: tips, behind the scenes, deals, stories.
"New mugs every Friday ↓" beats a list of five links with no reason to click.
Your photo shows tiny next to every post. High contrast and simple wins.
Choose topics you post about, so visitors know what to expect.
Pin a short "who I am and what I post" thread for new visitors.