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How to Create a Weekly Threads Performance Report

Ten minutes every Monday is all it takes. Copy six numbers from Threads Insights, and the report builder below works out your week-on-week changes, key ratios and takeaways. Copy it into Slack or email, and save each week to build the history Insights doesn't keep.

Start posting - it's free Build this week's report The 10-minute routine
10 minevery Monday
6numbers to copy from Insights
3takeaways and next steps each week
90 daysInsights' limit - your log keeps the rest
10-minute routine

The Monday reporting routine

  1. ☕Open Insights1 min

    Profile → Insights → Last 7 days.

  2. 🔢Copy six numbers3 min

    Posts, views, interactions, replies, new followers, link clicks.

  3. 🏆Find your top post2 min

    The post with the best mix of views and engagement.

  4. 💡Write takeaways3 min

    Up to three things you learned, and what you'll change.

  5. 📤Share and save1 min

    Paste the report into Slack or email, and save the week.

Report builder

Build your weekly Threads report

In Insights, choose the 7-day range for this week's numbers. Last week's numbers come from your saved history, or you can type them in.

MetricThis weekLast week
Posts published
Views
Interactions
Replies
New followers
Link clicks
Your history

Your weekly Threads history

Saved weeks stay in this browser. Export them as a CSV to open in Google Sheets or Excel.

WeekPostsViewsInteractionsEng. rateRepliesFollowersClicksRemove
What to include

What a good weekly Threads report includes

Keep it to one screen. A report nobody reads is worse than no report.

🔢Headline numbers vs last week

Posts, views, interactions, replies, followers and clicks - each with its change.

➗Ratios, not just totals

Engagement rate and reply share show quality, whatever your posting volume.

🏆Your top post - and why

One line on what made it work: topic, format, timing or hook.

💡Up to three takeaways

What the numbers mean. Three is plenty; one good one is fine.

➡️Next week's actions

One or two concrete changes to test - then check them next Monday.

📈A running history

Four or more weeks side by side, so one odd week doesn't mislead you.

FAQ

Weekly Threads report FAQ

What should a weekly Threads report include?
Posts published, views, interactions, replies, new followers and link clicks, compared with last week; your engagement rate; your top post; two or three takeaways; and what you'll change next week.
Where do I find the numbers for my report?
Open your profile and tap Insights, then choose the last 7 days. Views, interactions, followers and link clicks are all there. Count your posts for the week from your profile.
Should I report weekly or monthly?
Weekly reports catch problems early and keep you consistent; a monthly summary is better for spotting trends. Many people do a quick weekly report and a fuller monthly review.
How do I keep Threads data for longer than 90 days?
Save your numbers every week, using the history log on this page or a spreadsheet, or pull them automatically with the Threads API.
Can I automate a weekly Threads report?
Yes. With the Threads API and a no-code tool like Make, Zapier or n8n, you can pull last week's numbers into a spreadsheet every Monday and send a summary to email or Slack.
What is a good week-on-week change?
Week-to-week numbers bounce around, especially after a viral post. Look at the trend over four or more weeks and at ratios like engagement rate, rather than reacting to a single week.