Timing ·

Best Time to Post on Threads: Find Your Own Schedule

Big studies give you a starting point - weekday mornings tend to win on Threads - but your audience is the only data that really matters. Start with the research-based times below, convert them to your time zone, then enter your own posts to find your best slots.

Start posting - it's free Find my best times See the starting times
Thu 9 AMtop slot for engagement in Buffer's study
Wedstrongest day overall
Satweakest day, followed by Sunday
2.5MThreads posts analysed in that study
Starting times

Best times to post on Threads, by day

From Buffer's analysis of 2.5 million Threads posts, ranked by median engagement. Times are in your audience's local time.

6a7a8a9a10a11a12p1p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Peak hourAlso strongNot in the top 3
DayBest timeAlso good
Monday12 p.m.9 a.m., 1 p.m.
Tuesday3rd best day10 a.m.9 a.m., 11 a.m.
Wednesday★ Best day12 p.m.9 a.m., 10 a.m.
Thursday2nd best day9 a.m.10 a.m., 11 a.m.
Friday10 a.m.9 a.m., 11 a.m.
SaturdayWeakest day10 a.m.11 a.m., 8 a.m.
Sunday2nd weakest11 a.m.6 a.m., 7 a.m.

Source: Buffer, "The Best Time to Post on Threads" (2.5M posts, median engagement in local time, 2026). Averages across many accounts - treat them as a first guess, not a rule.

Time zone converter

Convert the best times to your time zone

Your followers' time is what counts. If most of them live somewhere else, here's when to post from where you are.

Not sure where your audience is? Check Insights → Followers for top countries and cities (needs 100+ followers).

    Scheduling for a different time zone? Use the scheduling time zone planner.

    Your best times

    Find your own best time to post

    Enter 15–30 recent posts from Insights: the day, the time you posted, and the views and interactions each got. Your personal heatmap updates as you type. Nothing leaves your browser.

    4-week test

    Test your timing in 4 weeks

    Change one thing at a time. Keep your content mix the same and only move the time.

    1. 1Week 1Post at the starting times

      Use the research-based peak hour for each day you post.

    2. 2Week 2Shift later

      Post the same kinds of posts 2–3 hours later.

    3. 3Week 3Try an evening

      Move one or two posts to 6–9 p.m. in your audience's time.

    4. 4Week 4Try a weekend

      Post once on Saturday or Sunday morning.

    5. ✓ThenCompare and pick

      Enter the posts above, keep your top 2–3 slots and schedule them.

    Timing tips

    Timing matters less than you think - except for these

    🌍Your audience's clock

    If most followers are in another country, post for their mornings, not yours.

    ↩️Be around to reply

    The best time is one where you can answer comments in the first hour.

    📅Consistency beats perfection

    A steady rhythm matters more than hitting the exact hour.

    ⏰Schedule it

    Threads' built-in scheduler lets you queue posts up to 75 days ahead.

    🗞️Timely beats timed

    Posts about breaking news or trends should go out now, not at 9 a.m. tomorrow.

    🔁Re-check every few months

    Audiences shift - rerun your analysis each quarter.

    FAQ

    Best time to post on Threads FAQ

    What is the best time to post on Threads?
    Weekday mornings are the best starting point. Buffer's analysis of 2.5 million Threads posts found Thursday at 9 a.m. had the highest engagement, followed by Wednesday at 12 p.m. and Wednesday at 9 a.m., in the audience's local time.
    What is the best day to post on Threads?
    Wednesday performed best in Buffer's study, followed closely by Thursday and Tuesday. Saturday was the weakest day and Sunday the second weakest.
    What is the worst time to post on Threads?
    Weekends were weakest overall in Buffer's data, and late evenings and overnight rarely appear among the top hours. Your own audience may differ, so test before you rule a time out.
    Which time zone should I use?
    Use your audience's time zone, not yours. Check Insights for your followers' top countries and cities, then convert the best times to when you'll be posting.
    Does posting time really matter on Threads?
    It helps, but less than the post itself. The bigger benefit of a good time is being around to reply when people comment, which keeps the conversation going.
    How do I find my own best time to post?
    Post at a few different times for 3–4 weeks, then compare views and engagement by day and hour in Insights. Enter your posts in the tool on this page to see a personal heatmap and your top slots.