Threads Insights
Built into Threads. Views, interactions, followers, demographics and link clicks.
✓ Free option– History beyond 90 days– Several networks– Exportable reports– Team sharing– Website visits & sales
Read guide →Threads Insights is free, but it only looks back 90 days and covers one account. We compared it with analytics suites, Google Analytics and a do-it-yourself dashboard. Pick the features you need to see which tools fit, and use the calculator to work out your engagement rate.
Open your profile and tap the Insights icon, in the app or on threads.com. For many accounts this is all you need.
Step-by-step guide: how to read Threads Insights · Numbers missing? Insights not showing
Tap a metric to see what it means and how to use it.
Use it to:
Learn the difference between reach and engagement in views vs interactions.
Pick the features that matter. Tools that have all of them light up.
Built into Threads. Views, interactions, followers, demographics and link clicks.
Free plan with 30 days of analytics; paid plans keep more history and add team features.
Engagement rate, post and profile metrics; Threads listening on Enterprise.
Threads in the Post Performance Report; custom reports with Premium Analytics.
Analytics-first dashboards and scheduled reports.
Reports alongside a shared inbox for replies.
Website visits, sign-ups and sales from Threads when links have UTM tags.
Your own dashboard built from the Threads API, Google Sheets and Looker Studio.
Prices are the lowest listed paid plan in US dollars and often assume yearly billing.
| Tool | Free option | Paid from | History | What it adds | Best for |
|---|---|---|---|---|---|
| Threads Insights | Yes - always free | Free | 7, 14, 30 or 90 days | The source data: views, interactions, followers, demographics, link clicks | Everyone |
| Metricool | Free plan (1 brand, 30 days) | $20/mo | Longer on paid plans | Threads beside other networks, planner, reports | Small businesses and creators |
| Hootsuite | No - 14-day trial | $99 per user/mo | Kept over time | Engagement rate, profile metrics, reports; listening on Enterprise | Large teams |
| Sprout Social | No - 30-day trial | $79 per seat/mo | Kept over time | Post performance reports; custom reports on Premium Analytics | Teams that live in reports |
| Iconosquare | See site | See site | Kept over time | Analytics-first dashboards and scheduled reports | Brands focused on Meta platforms |
| Agorapulse | No - 30-day trial | $79 per user/mo | Kept over time | Reports alongside a shared inbox | Community teams |
| Google Analytics 4 | Yes - free | Free | Long-term | Visits, sign-ups and sales from Threads (with UTM tags) | Anyone with a website |
| DIY: API + Sheets | Yes - free | Free (your time) | As long as you keep it | Fully custom dashboard; API data from April 2024 | Hands-on owners and developers |
Prices from each tool's official pricing page, checked October 2026. Plans change and vary by region. Third-party tools can only show what Meta makes available through the Threads API - for example, Meta doesn't share Threads mentions with third-party tools. We don't use affiliate links. Scheduling too? See Threads schedulers compared.
Enter numbers from Insights for one post or a whole period. Nothing is sent anywhere.
There's no official "good" rate. Compare with your own average over time, and treat replies as the strongest signal on Threads.
Keep more than 90 days of history without paying for a tool. It takes about an hour to set up.
Create a Meta developer app with the Threads use case, or connect a no-code tool that uses the official Threads login.
Threads API guide →Fetch views, likes, replies, reposts, quotes, link clicks and followers every Monday with Make, n8n or Google Apps Script.
Automation ideas →Add one row per post (or per week) so history builds up beyond 90 days.
Engagement rate = interactions ÷ views. Add reply share and weekly follower growth.
Use the calculator →Connect the sheet to Looker Studio (free) for charts you can share with your team.
Compare formats, topics and posting days. Do more of what earns replies.
Weekly report template →Prefer copy and paste? Use the weekly Threads report template. Automate it with Threads automation.