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Quick how-to
30–60 secTeach one small, specific thing from start to finish.
“How to get [result] in 3 simple steps”
CreatorsBusinesses📣 Reach new people🤝 Build trust
Not sure what to film? Pick your niche and goal to get ready-to-shoot Threads video ideas, each with a hook, a shot list and a length. Then use the format library, hook builder and 4-week plan to keep posting without running dry.
Choose who you are, your niche and what you want the video to do. Shuffle for more. Copy any idea straight into your notes.
Repeatable formats make posting easier: you only need a new topic, not a new idea from scratch.
Teach one small, specific thing from start to finish.
“How to get [result] in 3 simple steps”
Name a mistake your audience makes and show the fix.
“Stop [common mistake]. Do this instead”
Show the real work people never see.
“What a normal morning in [your] [workplace] really looks like”
Two versions, one change. Let people pick a winner.
“Same [thing], two ways. Which one wins?”
Show something you use or sell, in action.
“The [tool] [you] use every single day, and why”
Correct a belief your audience gets wrong.
“A [expert] explains the biggest [topic] myth”
Turn a question from your replies into a video.
“You asked about [topic], so here's [your] answer”
Act out a moment your audience knows too well.
“POV: you're a [audience member] trying [something] for the first time”
Three quick tips, one shot each.
“3 [topic] tips every [audience member] should know”
A real problem, what changed, and the result.
“How a [audience member] got [result] in one week”
Tease and reveal something new.
“Something new for [your audience]. Here's a first look”
Put a face to your business.
“Meet the [expert] behind [your] [products]”
A numbered series that gives people a reason to come back.
“Day 1 of trying a new [thing] every day”
Test a popular tip and give an honest verdict.
“A [expert] tests viral [topic] hacks”
Type your topic and get 10 hooks to use as on-screen text and the first line of your post.
Mix formats so your feed teaches, builds trust and sells without feeling repetitive. Swap in your own topics.
Plan it out with the Threads content calendar, or line up posts ahead with scheduling.
Fills the phone screen. Keep text away from the very top and bottom edges.
Show the result or the problem first, and put the hook on screen as text.
Feed videos start muted, so burn in captions or big on-screen text.
Film close to the mic, away from wind, and only use music you have the rights to.
Face a window or a light. Avoid strong light behind you.
Trim pauses and intros. Most ideas fit in 15–60 seconds.
A line of context, an extra tip, or a question to reply to.
Answer early comments. Today's replies are next week's video ideas.
Full limits and export settings: Threads video specifications · Upload failing? Fix video uploads
Check Insights a few days after posting and compare formats, not single videos.
Is the hook working? Compare averages across several videos of the same format.
Is the topic sparking conversation? The strongest signal on Threads.
Was it worth sharing? Useful and funny videos travel furthest.
Did the video make people want more from you?
For businesses: tag links with UTM parameters and check your website analytics.
More on reading your numbers: Threads analytics · Views vs interactions · Driving website traffic